Vision

The Department of Technical Advertising aims to prepare qualified personnel capable of designing advertisements of all types and forms using high technologies through applied study of the art of print advertising in all its forms and television visual advertising in all its types.

The Advertising Department also seeks for its graduate to gain the trust of the community and to occupy a distinguished position among the departments of the college and corresponding departments in other colleges by providing an outstanding environment for education, learning, and scientific research. The graduate should participate in the continuous development of the surrounding community, and the department should become a globally accredited scientific and research reference in advertising design and production.

Message

Preparing a creative and innovative advertising design graduate capable of meeting labor market needs and actively participating in developing the advertising profession and fields. This includes conducting competitive research and providing services and consultations for community development and environmental service within the framework of community and professional ethics.

Goals

1. Implementing teaching and learning policies, activating, developing, and enhancing the capabilities of teaching staff members, and updating educational programs to raise the graduate’s level to a degree that enables them to compete in the labor market in a way that ensures meeting the needs of society and the local environment.

2. Supporting self-learning and advanced teaching and learning strategies, and providing an educational environment supportive of education and scientific research.

3. Conducting more studies and scientific research and providing consultations and services that contribute to serving the community and local environment, preserving the values of justice, transparency, and positivity, and enhancing continuous and effective cooperation ties.

4. Providing students with knowledge and skills of creative thinking related to graphic design for advertising, its historical sequence, and its role in serving the community.

5. Providing students with knowledge and skills related to designing corporate identity for different institutions and information design skills and their application in the field of designing various types of advertising prints in line with the nature of advertising messages, target audience, and the type and environment of the advertisement.

6. Providing students with knowledge and skills that qualify them to effectively deal with modern and interactive techniques and means in the field of specialization, and training them on how to think in a logical, sequential scientific manner in solving, analyzing, and presenting problems of advertising design and production in a way that meets the needs and requirements of society.

7. Preparing an advertising designer capable of producing an integrated advertising project according to the needs of society, and then developing their skills in various fields of advertising design through specialization materials in line with global developments in the field, and having the ability and potential to create advertising designs with aesthetic and functional values that are executable through production systems and technology.

values

• Creativity

• Quality

• Professionalism

• Innovation

• Community Service